Business major Will Dakin ’21 knew he would be communicating with a large audience during his marketing internship at Driver Motorsports in Rustburg, Va. What he didn’t anticipate was that he would be writing for one of the most widely read automotive publications in the nation.
As part of his work with the company’s head of marketing development, Dakin designed and executed ad campaigns, wrote ads and product descriptions, connected with social media influencers in the automotive industry, and managed the company’s social media accounts. He also had a special assignment: write an article for Motor Trend magazine.
“The article came about through one of the owners’ contacts who has connections with several large publishers in the industry,” Dakin said. “He pitched us a few ideas for articles that Motor Trend would be interested in publishing. Then, we picked the topic we felt would the most interesting and one that hadn’t been done before.”
Dakin wrote the first draft of the article, titled “Here are the 5 Best Imported JDM (Japanese Domestic Market) Cars to Buy Right Now.” He then collaborated with colleagues to gather feedback and make revisions before submitting the final article.
“Randolph helped prepare me for this internship by making me a much stronger writer,” Dakin said. “Without the emphasis Randolph puts on communicating ideas through writing, I would not have been comfortable taking on this aspect of the internship. I wanted to do this to test out my ability to write in a business setting as well as network with some of the top tier authorities in the automotive industry, and I’ve gotten to do just that.”
Dakin’s article is available at https://www.motortrend.com/news/best-imported-jdm-japanese-cars/.