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“Be An Original” Campaign Wins Top Communications Award

A Randolph College student shows off her Be An Original backpack and button collection.The Council for the Advancement and Support of Education (CASE) has announced that Randolph College has won the Grand Award in the council’s internal communications competition.

Randolph’s entry, “Reconnecting with History: Randolph College’s Be An Original Campaign,” was judged to be superior to all other entrants from public and private institutions of all sizes in Regions II/III, which includes the Southeast region of the United States.

The judges sent these comments with the announcement:

“Vibrant, witty text, stunning, relates to people of all ages, beautiful imagery, truly sells the college, great interaction across campus
…one judge asked, ‘How do I sign up for classes? I’m sold.’ The most visually engaging entry in this category.”

The on-campus rollout of the campaign was created by the Office of College Relations. To unveil the campaign to the campus community at the start of the fall semester, Randolph students in the Davenport Leadership Program helped to prepare the campus for the campaign and incorporated the Be An Original message into the orientation for new Randolph students. Buildings and Grounds, Campus Safety, DOS and Residential Life, Athletics, and Dining Services also did an admirable amount of work. All of these organizations deserve sincere thanks, as do the members of the Randolph College community and alumnae who have supported this campaign and adapted it to spread the College’s compelling message.



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