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Business Courses

Below is a list of available courses offered by the Business Department. Consult the Registrar’s Office and the College Catalog for registration information.

BUS 151 - INTRODUCTION TO BUSINESS
An introductory course covering current events in American business. Topics include basic theories and practice in the functional areas of accounting, finance, marketing, and management. Additional subject areas include ethics, social responsibility, economic systems, and organizational structure. Hours credit: 3.

BUS 249 - GOVERNMENT REGULATION OF BUSINESS
Government policy as it affects managerial decision-making. Conspiracy, mergers (anti-trust), unfair practices, discrimination, recent social legislation, and regulated industries are explored. Recent case studies, including matters pertaining to deregulation, are examined. Hours credit: 3. Prerequisite: Economics 101R and 102R. Offered alternate years. Offered second semester.

BUS 255 - PRINCIPLES OF ACCOUNTING I
This course is directed toward an understanding of the utilization of accounting methods in the recording, classifying, and reporting of basic economic transactions. Special emphasis is placed on accounting as the language of business and its use in communication. Hours credit: 3. Prerequisite: BUS 151.

BUS 256 - PRINCIPLES OF ACCOUNTING II
This course deals with the uses of financial information for internal management purposes. Stress is placed on accounting as an aid to management in the planning, direction, and control of business activities and in the evaluation of results. Hours credit: 3. Prerequisites: BUS 255.

BUS 261 - MANAGEMENT
A survey of the practice of management. Topics include the roles of the manager; planning, organizing, leading, and controlling the organization (both for-profit and nonprofit organizations); organizational behavior, motivation, and leadership. Case studies are used. Students apply theory to realistic managerial situations, analyze courses of action, and make recommendations. Hours credit: 3. Prerequisite: BUS 151 or permisson of the instructor. Offered second semester

BUS 264 - MARKETING
A study of the marketing function of a business. Topics include brand management, consumer behavior, market analysis, and the “four Ps” of the marketing mix. Case studies are used. Students apply theory to realistic marketing situations, analyze courses of action, and make recommendations. Students also research a marketing venture, analyze the market, and create a marketing plan. Hours credit: 3. Prerequisite: BUS 151 and 261.

BUS 268 - ADVERTISING & PROMOTION
This course provides balanced coverage of marketing communication tools, including advertising, sales promotion, public relations, direct marketing, personal selling, POP, packaging, sponsorships, licensing, and customer service. The course gives special emphasis to the integration of these tools to send target audiences a consistent, persuasive message that supports the organization's goals. Hours credit: 3. Corerequisite: BUS 151 or permission of the instructor.

BUS 270 - TOPICS IN MANAGEMENT
In-depth exploration of a selected topic in management. Topics may include leadership, negotiation, organizational behavior, or other topics of interest. Case studies are used. Students apply theory to realistic managerial situations, analyze courses of action, and make recommendations. Students research a managerial problem in the area, perform a situation analysis, and recommend a course of action. Hours credit: 3. Prerequisite: BUS 261 or permission of the instructor. May be repeated for credit when topic differs.

BUS 334 - CORPORATE FINANCE
The financial organization and management of a business corporation. Time value of money and risk/return concepts serve as the foundation for valuing (analyzing) the firm’s sources of capital (debt and equity) and effectively allocating these funds through the capital budgeting process. Hours credit: 3. Prerequisite: BUS 255, ECON 101R and 102R.

BUS 350 - STRATEGIC MANAGEMENT
An investigation of general management’s task of formulating and implementing strategies, objectives, plans, and goals. Students integrate concepts from accounting, finance, marketing, and management, then use them in concert to manage the business as a whole. Strategic theories such as Porter’s “Five Forces” model of industry analysis, the resource-based view of the firm, and Christensen’s model of disruptive innovation are developed. Case studies are used. Students apply theory to realistic situations in strategic management, analyze courses of action, and make recommendations. Hours credit: 3. Prerequisite: BUS 261; 264; and 334; or permission of the instructor.

BUS 367 - INTERNATIONAL BUSINESS
A survey of the challenges of doing business internationally. Topics include intercultural management, international marketing, and strategies for international business ventures. Case studies are used. Students apply theory to realistic situations in international business, analyze courses of action, and make recommendations. Students also research a venture in international business, analyze the host country, formulate a strategy for the venture, and recommend a course of action. Hours credit: 3. Prerequisite: BUS 350 or permission of the instructor.

BUS 370 - ADVANCED TOPICS IN FINANCE
In-depth exploration of a selected topic in finance. Topics may include investments, financial markets and institutions, or other topics of interest. Hours credit: 3. Prerequisite: BUS 334 or permission of the instructor. May be repeated for credit when topic differs.

BUS 371 - ADVANCED TOPICS IN BUSINESS
In-depth exploration of a selected topic in business. Topics may include sustainable business, entrepreneurship, or other topics of interest. Case studies are used. Students will apply theory to realistic business situations, analyze courses of action, and make recommendations. Students research a business problem in the area, perform a situation analysis, and recommend a course of action. Hours credit: 3. Prerequisite: BUS 350 or permission of the instructor. May be repeated for credit when topic differs.

BUS 376 - RESEARCH METHODS ECONOMICS & BUSINESS
An empirical investigation of an economics or business problem under the supervision of a member of the Department. Identical with Economics 376. Hours credit: 1,2 or 3. Prerequisite: Economics 303 or permission of the instructor. Offered as needed.

BUS 495 - SENIOR SEMINAR
Students will research a business venture, perform a situation analysis, recommend a business strategy, and plan the implementation of that strategy. Students produce a comprehensive analysis, write a business plan or strategic plan, and present their work. Hours credit: 3. Prerequisite: BUS 350, MATH 149R, MATH 227, and completion of the EX L requirement, or permission of the instructor. Offered second semester.