BUS 151 - INTRODUCTION TO BUSINESS
An introductory course covering current events in American business. Areas covered include the theory of the firm, the corporate legal environment, and basic financial, marketing, and management theories and practice.
Hours credit: 3.
BUS 249 - GOVERNMENT REGULATION OF BUSINESS
Government policy as it affects managerial decision-making. Conspiracy, mergers (anti-trust), unfair practices, discrimination, recent social legislation, and regulated industries are explored. Recent case studies, including matters pertaining to deregulation, are examined.
Hours credit: 3. Prerequisite: Economics 101R and 102R. Offered alternate years. Offered second semester.
BUS 255 - PRINCIPLES OF ACCOUNTING I
This course is directed toward an understanding of the utilization of accounting methods in the recording, classifying, and reporting of basic economic transactions. Special emphasis is placed on accounting as the language of business and its use in communication.
Hours credit: 3. Prerequisite: Economics 101R and 102R.
BUS 256 - PRINCIPLES OF ACCOUNTING II
This course deals with the uses of financial information for internal management purposes. Stress is placed on accounting as an aid to management in the planning, direction, and control of business activities and in the evaluation of results.
Hours credit: 3. Prerequisites: Economics 101R and 102R and Business 255.
BUS 261 - PRINCIPLES OF MANAGEMENT
An introduction to and survey of management; the role of the manager, organizational behavior, planning, leading, and controlling in the corporate setting.
Hours credit: 3. Prerequisites: BUS 151, ECON 101, and ECON 102. Offered second semester.
BUS 264 - MARKETING
A study of the design and operation of the marketing system of the United States with emphasis on both economic and social influences. Consideration will be given to factors involved in the firm's marketing function, including product development, promotion, pricing, distribution and the development of a marketing plan.
Hours credit: 3. Prerequisited: BUS 151, ECON 101, and ECON 102. Offered first semester.
BUS 267 - INTERNATIONAL BUSINESS
An introduction to the process of globalization, its implications for business firms and their management, and how businesses can compete in the global market with emphasis on international trade.
Hours credit: 3. Prerequisites: BUS 151, ECON 101, and ECON 102.
BUS 268 - ADVERTISING & PROMOTION
This course provides balanced coverage of marketing communication tools, including advertising, sales promotion, public relations, direct marketing, personal selling, POP, packaging, sponsorships, licensing, and customer service. The course gives special emphasis to the integration of these tools to send target audiences a consistent, persuasive message that supports the organization's goals.
Hours credit: 3. Corerequisite: BUS 151 and ECON 101 and ECON 102.
BUS 334 - CORPORATE FINANCE
The financial organization and management of a business corporation. This course includes a study of methods of obtaining capital, financial policy, mergers, reorganization, and liquidation. Hours credit: 3. Prerequisite: BUS 151 or 255, ECON 101R and 102R. Offered first semester.
BUS 350 - BUS POLICY: CONCPTS & PROBLEMS
An examination of general management's task of formulating and implementing strategies, objectives, plans, and goals. Emphasis on integration of marketing, management, finance, and accounting inputs. Comprehensive case studies concerning a variety of organizations will be utilized.
Hours credit: 3. Prerequisites: Business 151; and one of the following: Economics 334; Business 261; 264; or permission of the instructor.
BUS 376 - RESEARCH METHODS ECONOMICS & BUSINESS
An empirical investigation of an economics or business problem under the supervision of a member of the Department. Identical with Economics 376.
Hours credit: 1,2 or 3. Prerequisite: Economics 303 or permission of the instructor. Offered as needed.
BUS 495 - STRATEGIC MANAGEMENT/SENIOR PAPER
An examination of general management's task of formulating and implementing strategies, objectives, plans, and goals. Emphasis on integration of marketing, management, finance, and accounting inputs. Comprehensive case studies concerning a variety of organizations will be utilized. Preparation and presentation of a senior thesis.
Hours credit: 3. Prerequisites: BUS 151 and one of the following: ECON 334; BUS 261; 264; or permission of the instructor.
