Senior wins Addy Award

A studio art major at Randolph College has won a regional award for his graphic design project.

Derrick Woods-Morrow ’12 received a Student Silver Addy Award from the American Advertising Federation Roanoke chapter on Saturday, March 10. The award recognized a creative business brochure he made.

The brochure was part of a semester-long project last year that incorporated many aspects of branding and advertising. “I created a fictional company called Fleeting Light Photography. Throughout the semester, I created different implementations of the company’s brand label,” he said.

When he was required to create a brochure for the business, Woods-Morrow decided to go beyond the standard three-panel folded pamphlet. He chose some of his favorite photographs from the previous year, applied a bokeh effect to them using Photoshop, and designed a custom calendar that doubled as a brochure. He had it printed with clear spiral bounding that gave the production a clean edge.

Photography is one passion that Woods-Morrow first began developing at Randolph College.

“I’ve always been interested in art, and I really liked photography, but I had never explored it,” he said. A couple of years ago, a friend gave Woods-Morrow a camera, and he started shooting. He took a photography class at the College, earned good reviews, and kept practicing.

A Randolph College program then helped Woods-Morrow acquire equipment to strengthen his photo editing skills. He used a grant from the Randolph Innovative Student Experience (RISE) program, which provides juniors and seniors with up to $2,000 to pursue their own research or creative interests, to buy a laptop capable of creating and editing photos, videos, graphic designs, and three-dimensional animations. “I use it all the time in my work,” he said.

In addition to being a successful art student, Woods-Morrow is president of the class of 2012 and plays forward on the men’s basketball team, and recently eclipsed the 1,000 point mark. Please use the comments below to congratulate Derrick on his latest accomplishment.